Results AND Research: The Basis of Impact
The Blue Iris Index is backed by research into the leadership patterns of the 25 most impactful CEOs over the last decade, including Satya Nadella, Mary Barra, Jensen Huang, and Reed Hastings.
These leaders outperformed their peers in revenue, market value and innovation, delivering $ Trillions in economic growth and transforming their industries along the way.
That, plus hundreds of firsthand executive conversations on what it takes to break past normal KPI-led growth patterns, and remove barriers that constrain human brilliance.
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Our Founder - Simon Rurka - built a reputation for defying conventional expectations, leading businesses of up to $9Bn with almost counter-cultural speed and adaptability.
Along the way, his teams delivered results some believed were impossible, driving triple digit growth in some businesses and quickly reversing declines in others.
Publications & White Papers
Beyond Incremental Growth
The patterns are clear: top-performing CEOs lead differently. So do the teams they build. We studied the 25 most impactful CEOs of the decade - and built from there.
The AI-Ready Organization
AI's positive impact is limited only by the human ingenuity that harnesses it. Dampen that, and you’ve already limited the outcomes.
A Challenge of Global Scope
Underutilization of human potential represents one of the most significant yet often overlooked challenges in the modern workplace, with far-reaching implications for both organizational success and global economic growth.
A Challenge of Global Scope
Underutilization of human potential represents one of the most significant yet often overlooked challenges in the modern workplace, with far-reaching implications for both organizational success and global economic growth.
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75% of employees believe they are not achieving their full potential at work
- Harvard Business Review
​Research by Gallup reveals that only 21% of employees worldwide are engaged at work, resulting in approximately $8.1 trillion in lost productivity annually. This figure represents 9% of global GDP, highlighting the staggering economic impact of untapped human potential (State of the Global Workplace Report, Gallup 2023).
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The problem extends beyond mere disengagement. According to a study published in the Harvard Business Review, 75% of employees believe they're not achieving their full potential at work, while 33% report their talents are underutilized in their current roles (Harvard Business Review, "The Power of Hidden Teams," 2019). This misalignment between capability and contribution represents a vast reservoir of unrealized value.
Inspired employees are more than twice as productive as satisfied employees
- Bain & Co
Only 10% of organizations succeed in fully developing their employees
- McKinsey & Company
McKinsey & Company's research further illuminates the scale of this challenge, finding that organizations that effectively develop and utilize their talent are 2.2 times more likely to outperform their peers in financial performance. However, only 10% of organizations succeed in fully developing their employees' capabilities (McKinsey & Company, "Building Capabilities for Performance," 2021).
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The impact of this untapped potential is particularly pronounced in innovation and creativity. Adobe's State of Create study found that 75% of respondents believe they are not living up to their creative potential in the workplace, despite creativity being rated as increasingly crucial for economic growth (Adobe State of Create Global Benchmark Study). And Linkedin validates that 94% of employees would stay longer if their company invested in their career
Workers confident in their growth path 3.3x more likely to stay at their current employer
- Deloitte Digital
The financial implications are equally compelling. Training Industry research indicates that while global organizations spend over $370 billion annually on training and development, only 12% of employees apply new skills learned in training programs to their jobs (Training Industry Report, 2022). This represents not just a monetary loss but a fundamental failure to convert investment into realized potential.
These statistics paint a clear picture: the gap between human potential and actual performance represents not just a organizational challenge, but a global economic imperative. As businesses face unprecedented challenges in an increasingly complex world, unlocking the full potential of every individual becomes not just an aspiration, but a necessity for survival and growth.